{"id":2369,"date":"2022-06-15T10:01:18","date_gmt":"2022-06-15T08:01:18","guid":{"rendered":"https:\/\/speakture.ch\/?page_id=2369"},"modified":"2026-04-16T12:44:06","modified_gmt":"2026-04-16T10:44:06","slug":"business-visuals","status":"publish","type":"page","link":"https:\/\/speakture.ch\/en\/business-visuals\/","title":{"rendered":"Business Visuals"},"content":{"rendered":"<h1>Business Visuals make content visible<\/h1>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/business-visual-drei-wege-huegel-landschaft-vision-projekt-strategie-scaled.jpg\" alt=\"Business Visual von speakture: neutrales Beispiel, wie die Strategie und die Umsetzung in drei parallelen Prozessen dargestellt werden k\u00f6nnen.\"><\/p>\n<div>\n<p>Images <strong>resonate so much more with people<\/strong> than plain text. This is why speakture translates a lot of text into little text and a lot of visuals.<\/p>\n<p><strong>When you can word it \u2013 speakture can visualise it.<\/strong><\/p>\n<p>Strategic visualisations<strong> create clarity<\/strong> and allows you to <strong>grow with your company<\/strong>.<\/p>\n<\/div>\n<p>\n    <a href=\"https:\/\/speakture.ch\/en\/speaking-with-speakture\/\">Talk to speakture and find out how a business visual helps grow your company<\/a>\n<\/p>\n<h2>Strategic visualisations spread your message<\/h2>\n<div>\n<p>With strategic business visuals, your important information is <strong>condensed and packaged<\/strong> in an appealing, memorable way on a single page.<\/p>\n<p>Your relevant key messages are <strong>visually summarised<\/strong> and <strong>clearly presented on one page<\/strong>. Your individual business visual creates <strong>added value for sales, internal communication or social media<\/strong>.<\/p>\n<p><span>\u00a0<\/span><\/p>\n<\/div>\n<p>\n    <a href=\"https:\/\/speakture.ch\/en\/speaking-with-speakture\/\">Sounds great! Let&#8217;s talk about it<\/a>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/business-visual-city-map-speakture-scaled.jpg\" alt=\"Business Visual von speakture: neutrales Beispiel, wie die Strategie und die Unternehmensstruktur als Stadplan mit Strassen dargestellt werden k\u00f6nnen.\"><\/p>\n<h2>This is how your business visual might look like<\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/11\/business-visual-fluss-queren-ist-soll-speakture-scaled.jpg\" alt=\"Business Visual von speakture: neutrales Beispiel, wie die Strategie und die Umsetzung als Fluss\u00fcberquerung dargestellt werden k\u00f6nnen. \"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/11\/business-visual-farm-strategie-speakture-scaled.jpg\" alt=\"Business Visual von speakture: neutrale Darstellung, wie \"><\/p>\n<p>\n    <a href=\"https:\/\/speakture.ch\/en\/speaking-with-speakture\/\">Let&#8217;s talk<\/a>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/11\/business-visual-vision-zielbild-seereise-speakture-scaled.jpg\" alt=\"Business Visual von speakture: neutrales Beispiel, wie Vision und Mission als Seereise dargestellt werden k\u00f6nnen\"><\/p>\n<div>\n<p>The examples here are of course neutral, because confidentiality is extremely important to speakture. We will work with you to<strong> fill these visualisations with your individual content<\/strong>. Sound good? <a href=\"https:\/\/speakture.ch\/en\/speaking-with-speakture\/\"><strong>Let&#8217;s talk about it.<\/strong><\/a><\/p>\n<\/div>\n<p>\n    <a href=\"https:\/\/speakture.ch\/en\/speaking-with-speakture\/\">Book your free online consultation with speakture<\/a>\n<\/p>\n<h2>Visualisations for business &#8211; and for the eye<\/h2>\n<div>\n<p><span>\u201cSeeing is believing\u201d \u2013 information brought to the point with strokes: apt content with attractive design, individually and uniquely created by hand.<\/span><\/p>\n<\/div>\n<p>\n    <a href=\"https:\/\/speakture.ch\/en\/speaking-with-speakture\/\">Ask for a quote<\/a>\n<\/p>\n<h2>Business Visuals for many purposes<\/h2>\n<div>\n<ul>\n<li>Strategy visualisation<\/li>\n<li>Visualise mission statement<\/li>\n<li>Goals and target images<\/li>\n<li>Values in a rich picture<\/li>\n<li>Visualise vision &amp; mission<\/li>\n<li>Show your USP visually<\/li>\n<li>make visible what is important to you<\/li>\n<\/ul>\n<\/div>\n<h2>Use visualisations for&#8230;<\/h2>\n<div>\n<ul>\n<li>Sales pitch<\/li>\n<li>Information for customers<\/li>\n<li>Website and landing pages<\/li>\n<li>LinkedIn posts and LinkedIn ads<\/li>\n<li>Social media<\/li>\n<li>Training materials<\/li>\n<li>Events, live, online and physical<\/li>\n<li>where it is helpful for you<\/li>\n<\/ul>\n<\/div>\n<h1><a href=\"\/en\/speaking-with-speakture\/\">3 steps to your Business Visual<\/a><\/h1>\n<ul>\n<li>\n<h3>1. Preliminary discussion: the why and clear objectives<\/h3>\n<div>\n<p>A <strong>conversation is the beginning of our cooperation<\/strong>. You tell me how, where and with whom you want to use the business visual and what <strong>goals you want to achieve<\/strong> with it. Together we define what is needed from both sides to create your tailor-made strategic visualisation.<\/p>\n<p>Afterwards, I will outline the <strong>next steps<\/strong> for your visualisation and provide you with a <strong>quote<\/strong>.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>2. Focus on content: this is what your visual is about<\/h3>\n<div>\n<p>To ensure that your Business Visual shows what is relevant to you, we get to the<strong> core of the content<\/strong>. Depending on your needs, we do this via video call or in a workshop on site, in pairs or with entire teams.<\/p>\n<p>I am often the one who asks the <strong>\u201cOh\u201d questions<\/strong>: These are questions where the first spontaneous answer is an \u201cOh\u201d and then a longer moment of reflection. These are the really valuable questions.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>3. Your visual becomes visible: step by step to the destination<\/h3>\n<div>\n<p>You receive at least two concepts that show you the direction in which your strategic visualisation will take. You <strong>choose a concept<\/strong> that we develop further together. It usually takes <strong>several iterations<\/strong> for the further process.<\/p>\n<p>And then the time has come: your business visual is ready, <strong>individual and tailor-made for your goals<\/strong>.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p>\n    <a href=\"https:\/\/speakture.ch\/en\/speaking-with-speakture\/\">Next step: talk to speakture &#8211; book here<\/a>\n<\/p>\n<p><a href=\"\/en\/speaking-with-speakture\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/08\/3-stepts-to-your-business-visual-with-speakture-EN-scaled.jpg\" alt=\"Infographic on developing a business visual in three steps with speakture\"><\/a><\/p>\n<h2>Great reasons for Business Visuals<\/h2>\n<p><a href=\"\/en\/speaking-with-speakture\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/02\/workshop-training-by-speakture-feedback-brain-happy.jpg\" alt=\"our brains loves pictures - give it business visuals\"><\/a><\/p>\n<div>\n<ul>\n<li>Individual and tailor-made for your business<\/li>\n<li>Information and content become visible<\/li>\n<li>Visualised by hand instead of computer generated stands out<\/li>\n<li>Visualisations attract attention<\/li>\n<li>Images are remembered longer<\/li>\n<\/ul>\n<\/div>\n<div>\n<div class=\"uk-panel uk-margin\">\n<p><strong>Any content, any topic can be summarised on one single page<\/strong> &#8211; because the core messages are in focus and the blah-blah is omitted. <\/p>\n<p>Therefore:<\/p>\n<\/div>\n<blockquote>\n<p>If you can explain it, I can visualise it<\/p>\n<\/blockquote>\n<\/div>\n<h2>Clients love business visuals<\/h2>\n<ul>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/logo-gemeinde-urdorf-1-e1691400211148.jpg\" alt=\"Logo Gemeinde Urdorf Kunde von speakture Business Visuals\"><\/p>\n<h3>clear mission statement<\/h3>\n<p>J.H., Gemeindeverwaltung URdorf<\/p>\n<div>\n<p>&#8220;Dana Rulf was totally quick to grasp and implement the entire project as well as our wishes and ideas and was always available and receptive to our requests.&#8221;<\/p>\n<\/div>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/06\/u-riedel-consulting-business-visual-speakture-e1655553438122.jpg\" alt=\"Bund EDA Logo Kunde von speakture fuer Graphic Recording\"><\/p>\n<h3>surprising ideas<\/h3>\n<p>DR. ULRICH RIEDEL, CEO, DR. ULRICH RIEDEL CONSULTING<\/p>\n<div>\n<p>\u201eGreat discussions. A lot of patience on your part. Very responsive as far as my (change) ideas and wishes are concerned..\u201c<\/p>\n<\/div>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/06\/migros.jpg\" alt=\"Logo Migros Kunde von speakture fuer Zielbild\"><\/p>\n<h3>impressive<\/h3>\n<p>Michael Probst Leiter Gastronomie Genossenschaft Migros Basel<\/p>\n<div>\n<p>\u201eImpressive how Dana transformed the important points from the workshop into a coherent target picture that is also well understood by our team. The workshop was hybrid and she was &#8220;only&#8221; online &#8211; WOW&#8230;\u201c<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p>\n    <a href=\"\/en\/speaking-with-speakture\/\">How about a business visual for your corporate communication? <\/a>\n<\/p>\n<h2>#morevisuals<\/h2>\n<ul>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/06\/morevisuals-hashtag-computer-speakture.jpg\" alt=\"more visuals for the world. #morevisuals on computer screen by speakture\"><\/p>\n<p><a href=\"https:\/\/lmy.de\/axuPp\">be part of the #morevisuals movement<\/a><\/p>\n<\/li>\n<li>\n<h3>#morevisuals<\/h3>\n<div>\n<p><span>Visuals are useful. Visuals are helpful. Visuals are fun. We need more visuals!<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h3>Keep informed<\/h3>\n<p>\n    <a href=\"https:\/\/lmy.de\/axuPp\">get all the visualisation news<\/a>\n<\/p>\n<p><a href=\"https:\/\/lmy.de\/axuPp\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/06\/newsletter-subscription-speakture.png\" alt=\"speakture-newsletter-eintragen\"><\/a><\/p>\n<h1>Visual services for more visibility<\/h1>\n<p><a href=\"https:\/\/speakture.ch\/graphic-recording\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/06\/graphic-recording-ladies-drive-bargespraech-digital-john-strelecky-speakture-2022-scaled.jpg\" alt=\"Graphic Recording von speakture Interview mit John Strelecky\"><\/a><\/p>\n<h3><a href=\"https:\/\/speakture.ch\/graphic-recording\/\">Graphic Recording: real time visualisations<\/a><\/h3>\n<div>\n<p>Create added value for employees and customers with live visualising during your event, conference, meeting or workshop.<\/p>\n<\/div>\n<p>\n    <a href=\"https:\/\/speakture.ch\/graphic-recording\/\">Let&#8217;s see more!<\/a>\n<\/p>\n<p><a href=\"https:\/\/speakture.ch\/workshop-buchen\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/06\/workshops-speakture-sketchnotes-lernen-2-scaled.jpg\" alt=\"Learn to visualise with workshopy by speakture\"><\/a><\/p>\n<h3><a href=\"https:\/\/speakture.ch\/workshop-buchen\/\">Learn to sketchnote: visualise yourself<\/a><\/h3>\n<div>\n<p>Expand your communication skills and show what you mean with visuals. Sketching for business and everyday life.<\/p>\n<\/div>\n<p>\n    <a href=\"https:\/\/speakture.ch\/workshop-buchen\/\">Am I brave enough?<\/a>\n<\/p>\n<p><a href=\"https:\/\/speakture.ch\/kontakt\/#kontakt-kontaktformular\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/fragen-stellen-sprechblase-links-speakture.jpg\" alt=\"Any questions about visualisation? Ask speakture\"><\/a><\/p>\n<div>\n<p>Do you have questions? Do you have an idea you want to share? Please do!<\/p>\n<\/div>\n<div>\n<p>    <script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"WebSite\",\n      \"@id\": \"https:\/\/speakture.ch\/#website\",\n      \"url\": \"https:\/\/speakture.ch\/\",\n      \"name\": \"speakture\",\n      \"inLanguage\": \"en\"\n    },\n    {\n      \"@type\": \"Organization\",\n      \"@id\": \"https:\/\/speakture.ch\/#organization\",\n      \"name\": \"speakture GmbH\",\n      \"url\": \"https:\/\/speakture.ch\/\",\n      \"email\": \"info@speakture.ch\",\n      \"foundingDate\": \"2017\",\n      \"logo\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\/\/speakture.ch\/wp-content\/uploads\/2025\/05\/logo-speakture-onlytext.jpg\"\n      },\n      \"sameAs\": [\n        \"https:\/\/www.linkedin.com\/in\/danarulf\"\n      ],\n      \"founder\": {\n        \"@id\": \"https:\/\/speakture.ch\/about\/#person\"\n      }\n    },\n    {\n      \"@type\": \"Person\",\n      \"@id\": \"https:\/\/speakture.ch\/about\/#person\",\n      \"name\": \"Dana Rulf\",\n      \"jobTitle\": \"Visual Practitioner\",\n      \"url\": \"https:\/\/speakture.ch\/about\/\",\n      \"worksFor\": {\n        \"@id\": \"https:\/\/speakture.ch\/#organization\"\n      },\n      \"sameAs\": [\n        \"https:\/\/www.linkedin.com\/in\/danarulf\"\n      ],\n      \"knowsAbout\": [\n        \"Visual Thinking\",\n        \"Strategic Visualisation\",\n        \"Business Visuals\",\n        \"Graphic Recording\",\n        \"Visual Communication\",\n        \"Workshops\"\n      ]\n    },\n    {\n      \"@type\": \"Service\",\n      \"@id\": \"https:\/\/speakture.ch\/en\/business-visuals\/#service\",\n      \"name\": \"Business Visuals\",\n      \"alternateName\": \"Strategic Visualisations\",\n      \"description\": \"Business Visuals by speakture make complex content, processes, strategies, values, visions and target images visible on a single page. 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This is why speakture translates a lot of text into little text and a lot of visuals.<\\\/p>\\n\n\n<p><strong>When you can word it \\u2013 speakture can visualise it.<\\\/strong><\\\/p>\\n\n\n<p>Strategic visualisations<strong> create clarity<\\\/strong> and allows you to <strong>grow with your company<\\\/strong>.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"status\":\"disabled\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Three steps to your business visual\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/speakture.ch\\\/en\\\/business-visuals\\\/#businessvisuals-way\"}}]},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Talk to speakture and find out how a business visual helps grow your company\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/speakture.ch\\\/en\\\/speaking-with-speakture\\\/\"}}]}]}]}],\"name\":\"H1\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Strategic visualisations spread your message\",\"title_element\":\"h2\",\"title_style\":\"h2\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"animation\":\"fade\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>With strategic business visuals, your important information is <strong>condensed and packaged<\\\/strong> in an appealing, memorable way on a single page.<\\\/p>\\n\n\n<p>Your relevant key messages are <strong>visually summarised<\\\/strong> and <strong>clearly presented on one page<\\\/strong>. Your individual business visual creates <strong>added value for sales, internal communication or social media<\\\/strong>.<\\\/p>\\n\n\n<p><span>\\u00a0<\\\/span><\\\/p>\",\"margin\":\"default\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Sounds great! Let's talk about it\",\"icon\":\"comment\",\"icon_align\":\"right\",\"link\":\"https:\\\/\\\/speakture.ch\\\/en\\\/speaking-with-speakture\\\/\",\"link_target\":\"blank\",\"link_title\":\"book free online appointment\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/04\\\/business-visual-city-map-speakture-scaled.jpg\",\"image_alt\":\"Business Visual von speakture: neutrales Beispiel, wie die Strategie und die Unternehmensstruktur als Stadplan mit Strassen dargestellt werden k\\u00f6nnen.\",\"image_height\":420,\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"totop\",\"props\":{\"margin\":\"default\",\"title_grid_column_gap\":\"small\",\"title_grid_row_gap\":\"small\"}}]}]}],\"name\":\"H2\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"This is how your business visual might look like\",\"title_element\":\"h2\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/11\\\/business-visual-fluss-queren-ist-soll-speakture-scaled.jpg\",\"image_alt\":\"Business Visual von speakture: neutrales Beispiel, wie die Strategie und die Umsetzung als Fluss\\u00fcberquerung dargestellt werden k\\u00f6nnen. \",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/11\\\/business-visual-farm-strategie-speakture-scaled.jpg\",\"image_alt\":\"Business Visual von speakture: neutrale Darstellung, wie \",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}},{\"type\":\"button\",\"props\":{\"fullwidth\":true,\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Let's talk\",\"icon\":\"comment\",\"icon_align\":\"right\",\"link\":\"https:\\\/\\\/speakture.ch\\\/en\\\/speaking-with-speakture\\\/\",\"link_target\":\"blank\",\"link_title\":\"book free online appointment\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/11\\\/business-visual-vision-zielbild-seereise-speakture-scaled.jpg\",\"image_alt\":\"Business Visual von speakture: neutrales Beispiel, wie Vision und Mission als Seereise dargestellt werden k\\u00f6nnen\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>The examples here are of course neutral, because confidentiality is extremely important to speakture. We will work with you to<strong> fill these visualisations with your individual content<\\\/strong>. Sound good? <a href=\\\"https:\\\/\\\/speakture.ch\\\/en\\\/speaking-with-speakture\\\/\\\"><strong>Let's talk about it.<\\\/strong><\\\/a><\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"button\",\"props\":{\"fullwidth\":true,\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Book your free online consultation with speakture\",\"icon\":\"happy\",\"icon_align\":\"right\",\"link\":\"https:\\\/\\\/speakture.ch\\\/en\\\/speaking-with-speakture\\\/\",\"link_target\":\"blank\",\"link_title\":\"book free online appointment\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"}},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"}}]}]},{\"type\":\"section\",\"props\":{\"id\":\"businessvisuals-why\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Visualisations for business - and for the eye\",\"title_element\":\"h2\",\"title_style\":\"h1\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span>\\u201cSeeing is believing\\u201d \\u2013 information brought to the point with strokes: apt content with attractive design, individually and uniquely created by hand.<\\\/span><\\\/p>\",\"margin\":\"default\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Ask for a quote\",\"icon\":\"check\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/speakture.ch\\\/en\\\/speaking-with-speakture\\\/\",\"link_title\":\"Get started with your business visual\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Business Visuals for many purposes\",\"title_element\":\"h2\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li>Strategy visualisation<\\\/li>\\n\n\n<li>Visualise mission statement<\\\/li>\\n\n\n<li>Goals and target images<\\\/li>\\n\n\n<li>Values in a rich picture<\\\/li>\\n\n\n<li>Visualise vision &amp; mission<\\\/li>\\n\n\n<li>Show your USP visually<\\\/li>\\n\n\n<li>make visible what is important to you<\\\/li>\\n<\\\/ul>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Use visualisations for...\",\"title_element\":\"h2\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li>Sales pitch<\\\/li>\\n\n\n<li>Information for customers<\\\/li>\\n\n\n<li>Website and landing pages<\\\/li>\\n\n\n<li>LinkedIn posts and LinkedIn ads<\\\/li>\\n\n\n<li>Social media<\\\/li>\\n\n\n<li>Training materials<\\\/li>\\n\n\n<li>Events, live, online and physical<\\\/li>\\n\n\n<li>where it is helpful for you<\\\/li>\\n<\\\/ul>\",\"margin\":\"default\"}}]}]}],\"name\":\"why business visuals\"},{\"type\":\"section\",\"props\":{\"id\":\"businessvisuals-way\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"3 steps to your Business Visual\",\"link\":\"en\\\/speaking-with-speakture\\\/\",\"title_element\":\"h1\"}},{\"type\":\"accordion\",\"props\":{\"collapsible\":true,\"content_column_breakpoint\":\"m\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>A <strong>conversation is the beginning of our cooperation<\\\/strong>. You tell me how, where and with whom you want to use the business visual and what <strong>goals you want to achieve<\\\/strong> with it. Together we define what is needed from both sides to create your tailor-made strategic visualisation.<\\\/p>\\n\n\n<p>Afterwards, I will outline the <strong>next steps<\\\/strong> for your visualisation and provide you with a <strong>quote<\\\/strong>.<\\\/p>\",\"title\":\"1. Preliminary discussion: the why and clear objectives\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>To ensure that your Business Visual shows what is relevant to you, we get to the<strong> core of the content<\\\/strong>. Depending on your needs, we do this via video call or in a workshop on site, in pairs or with entire teams.<\\\/p>\\n\n\n<p>I am often the one who asks the <strong>\\u201cOh\\u201d questions<\\\/strong>: These are questions where the first spontaneous answer is an \\u201cOh\\u201d and then a longer moment of reflection. These are the really valuable questions.<\\\/p>\",\"title\":\"2. Focus on content: this is what your visual is about\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>You receive at least two concepts that show you the direction in which your strategic visualisation will take. You <strong>choose a concept<\\\/strong> that we develop further together. It usually takes <strong>several iterations<\\\/strong> for the further process.<\\\/p>\\n\n\n<p>And then the time has come: your business visual is ready, <strong>individual and tailor-made for your goals<\\\/strong>.<\\\/p>\",\"title\":\"3. Your visual becomes visible: step by step to the destination\"}}]},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Next step: talk to speakture - book here\",\"icon\":\"check\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/speakture.ch\\\/en\\\/speaking-with-speakture\\\/\",\"link_title\":\"book a free online appointment and get started with your business visual\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/08\\\/3-stepts-to-your-business-visual-with-speakture-EN-scaled.jpg\",\"image_alt\":\"Infographic on developing a business visual in three steps with speakture\",\"image_svg_color\":\"emphasis\",\"link\":\"en\\\/speaking-with-speakture\\\/\",\"margin\":\"default\"}}]}]}],\"name\":\"3 steps to buiness visual\"},{\"type\":\"section\",\"props\":{\"id\":\"businessvisuals-reasons\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Great reasons for Business Visuals\",\"title_element\":\"h2\",\"title_style\":\"h2\"}},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/02\\\/workshop-training-by-speakture-feedback-brain-happy.jpg\",\"image_alt\":\"our brains loves pictures - give it business visuals\",\"image_svg_color\":\"emphasis\",\"link\":\"en\\\/speaking-with-speakture\\\/\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ul>\\n\n\n<li>Individual and tailor-made for your business<\\\/li>\\n\n\n<li>Information and content become visible<\\\/li>\\n\n\n<li>Visualised by hand instead of computer generated stands out<\\\/li>\\n\n\n<li>Visualisations attract attention<\\\/li>\\n\n\n<li>Images are remembered longer<\\\/li>\\n<\\\/ul>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<div class=\\\"uk-panel uk-margin\\\">\\n\n\n<p><strong>Any content, any topic can be summarised on one single page<\\\/strong> - because the core messages are in focus and the blah-blah is omitted. <\\\/p>\\n\n\n<p>Therefore:<\\\/p>\\n<\\\/div>\\n\n\n<blockquote>\\n\n\n<p>If you can explain it, I can visualise it<\\\/p>\\n<\\\/blockquote>\",\"margin\":\"default\"}}]}]}],\"name\":\"Reasons for Business Visuals\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Clients love business visuals\",\"title_element\":\"h2\",\"title_style\":\"h1\"}},{\"type\":\"grid\",\"props\":{\"content_column_breakpoint\":\"m\",\"filter_align\":\"left\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_default\":\"1\",\"grid_medium\":\"3\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"item_animation\":true,\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"parallax_easing\":\"1\",\"show_content\":true,\"show_image\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_style\":\"h3\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>\\\"Dana Rulf was totally quick to grasp and implement the entire project as well as our wishes and ideas and was always available and receptive to our requests.\\\"<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/04\\\/logo-gemeinde-urdorf-1-e1691400211148.jpg\",\"image_alt\":\"Logo Gemeinde Urdorf Kunde von speakture Business Visuals\",\"meta\":\"J.H., Gemeindeverwaltung URdorf\",\"title\":\"clear mission statement\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>\\u201eGreat discussions. A lot of patience on your part. Very responsive as far as my (change) ideas and wishes are concerned..\\u201c<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/06\\\/u-riedel-consulting-business-visual-speakture-e1655553438122.jpg\",\"image_alt\":\"Bund EDA Logo Kunde von speakture fuer Graphic Recording\",\"meta\":\"DR. ULRICH RIEDEL, CEO, DR. ULRICH RIEDEL CONSULTING\",\"title\":\"surprising ideas\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>\\u201eImpressive how Dana transformed the important points from the workshop into a coherent target picture that is also well understood by our team. 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