{"id":3534,"date":"2025-04-06T12:31:46","date_gmt":"2025-04-06T10:31:46","guid":{"rendered":"https:\/\/speakture.ch\/?page_id=3534"},"modified":"2026-02-11T17:37:38","modified_gmt":"2026-02-11T16:37:38","slug":"about","status":"publish","type":"page","link":"https:\/\/speakture.ch\/en\/about\/","title":{"rendered":"About – who is behind speakture?"},"content":{"rendered":"

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Visualisation as a Business Skill \u2013 My Journey<\/p>\n<\/h1>\n

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I am Dana Rulf<\/strong> \u2013 a passionate Visual Practitioner.<\/p>\n

It all started with a few quick scribbles in my university notes. Small icons, simple symbols \u2013 for me, the most logical way to make sense of complex ideas<\/strong>. While others struggled through pages of text, I saw the bigger picture at a glance. Back then, I did not think much of it \u2013 it was simply how I processed the world.<\/p>\n

Years later, in the midst of corporate life, I made a remarkable discovery: this ability to organise thoughts visually<\/strong> not only made my own work more efficient \u2013 it also had a powerful effect on others<\/strong>. After meetings, colleagues would ask to see my notes because they could finally grasp what it had all been about.<\/p>\n<\/div>\n

\"Mit<\/p>\n

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Then one day, my favourite person came home and handed me a book<\/a>. \u201cYou\u2019re going to love this\u201d<\/strong> he said. He was right. As I flipped through the pages, it felt as though someone had crept into my head at night and turned my way of thinking into a book. I realised three things:<\/p>\n

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  1. Visual thinking works for many people.<\/strong> Images help us learn, understand, and remember.<\/li>\n
  2. Visualisation is a skill.<\/strong> You can train it, improve it, and apply it intentionally.<\/li>\n
  3. This can be a profession.<\/strong> There are people who do exactly this \u2013 professionally. Wow!<\/li>\n<\/ol>\n<\/div>\n

    \"WOW-Gedankenblase,
    \n\"\"<\/p>\n

    \n

    That was a turning point<\/strong>. I started refining my visual thinking skills<\/strong>, travelling abroad for courses (because at the time, such training was hard to come by), and learning from experienced visual practitioners. I experimented, imitated, and developed my own style<\/strong> \u2013 because visualising is a craft.<\/p>\n

    More and more people began to ask<\/strong> if I could create visuals<\/strong> for their meetings, strategies, and presentations. I gradually integrated visualisation into my job \u2013 until it became clear that juggling two roles was not sustainable. So I chose the one I loved most \u2013 and founded speakture<\/strong>.<\/p>\n

    The speakture brand was born in 2017<\/strong>; since 2019, I have been working independently full-time.<\/p>\n<\/div>\n

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    Why I Do What I Do<\/p>\n<\/h2>\n

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    Every day, I dive into new industries, sectors, and organisations<\/strong>. I learn, explore, and ask questions (I love questions!). Many of my clients have never heard of visual thinking as a business tool \u2013 or they have seen it once, without realising its potential.<\/p>\n<\/div>\n

    \"Business<\/p>\n

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    I love the moment when people in my workshops suddenly realise what they can do with just a few simple lines<\/strong>. Equally fascinating are those moments during strategic visualisation projects \u2013 when we create a visual representation of a vision or mission and suddenly new insights emerge<\/strong> that were previously hidden:<\/p>\n<\/div>\n

    \n

    \u279e \u201cI can do this!\u201d<\/strong>
    \u279e \u201cI have never looked at it that way before.\u201d<\/strong>
    \u279e \u201cI wish I had discovered this earlier.\u201d<\/strong><\/p>\n

    That sparkle in the eyes,<\/strong> when something clicks \u2013 it is priceless<\/strong>.<\/p>\n<\/div>\n

    \n get that sparkle in your eyes<\/a>\n<\/p>\n

    \"Teilnehmende<\/p>\n

    \n

    Visualisation is not art \u2013 it is a tool<\/strong>. It helps structure thoughts, communicate clearly, and make complex topics tangible. I combine my international business experience<\/strong> with the ability to express information visually and to the point<\/strong>.<\/p>\n<\/div>\n

    \"Swissquote<\/p>\n

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    I understand how organisations work, am familiar with business strategies and project management methods, and view challenges from multiple perspectives. I have worked for many years in large international companies<\/strong>, including assignments abroad, and I hold an MBA<\/strong>. I speak the language of business<\/strong> \u2013 and I bridge<\/strong> the gap between strategy, structure, and visual storytelling. I do not just draw \u2013 I understand the content<\/strong>. And that makes all the difference.<\/p>\n<\/div>\n

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    My Approach: Clarity. Impact. Business Focus.<\/p>\n<\/h2>\n

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    Visuals must be useful<\/strong>. They are not decorative \u2013 they help people understand faster, communicate better, and make decisions with confidence. My approach is not artistic, but business-oriented<\/strong> \u2013 with a clear purpose:<\/p>\n

    \u279e Making complexity visible and connected<\/strong>
    \u279e Creating structures that stay in people\u2019s minds<\/strong>
    \u279e Using images to generate impact and enable action<\/strong><\/p>\n<\/div>\n

    \"Dana<\/p>\n

    \n

    My clients include executives, consultants, trainers, agile coaches, project managers, organisational developers, and self-employed professionals \u2013 people who work with information and need to explain it clearly to other people<\/strong>. Many believe they cannot visualise. Until they try. Especially in strategic visualisations \u2013 such as mapping out a company\u2019s vision or process \u2013 I often witness how collaborative image-thinking brings clarity and reveals insights no one expected<\/strong>.\u00a0My motto: \u201cfrom speaking to picture: #morevisuals\u201d<\/strong><\/p>\n<\/div>\n

    \"Dana
    \n\"\"
    \n\"\"<\/p>\n

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    How I Work<\/p>\n<\/h2>\n

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    Business Visuals<\/strong> \u2013 I develop strategic visuals to make visions, processes, and complex topics accessible.<\/p>\n

    Live Visualisation (Graphic Recording)<\/strong> \u2013 I capture meetings, events, and conferences in real time. Clear, focused, and impactful.<\/p>\n

    Workshops and Trainings<\/strong> \u2013 I teach professionals how to use visualisation in business \u2013 even if they believe they \u201ccannot draw\u201d (yes \u2013 you too!).<\/p>\n

    Lecturing (CAS programmes)<\/strong> \u2013 I am responsible for the module on visualisation and visual thinking within CAS programmes focused on Leadership, Change, and Innovation \u2013 enabling participants to make complexity visible and actionable.<\/p>\n<\/div>\n

    \"Sketchnotes<\/p>\n

    \n Let’s talk about working together<\/a>\n<\/p>\n

    \n

    My approach is practical, efficient, and to the point. No fluff \u2013 just clarity<\/strong>. And let\u2019s be honest: a good dose of humour is essential. I love to laugh \u2013 especially in business \u2013 because great ideas often emerge where people feel at ease.<\/p>\n

    I work with input in Swiss German, German, English, and French<\/strong> \u2013 and deliver output in either German or English, depending on the context and audience.<\/p>\n<\/div>\n

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    A Bit More Personal<\/p>\n<\/h2>\n

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    When I am not on stage, at a flipchart, or sketching on my iPad, there is something else that fascinates me: stories. In 2022, I illustrated my first children\u2019s book<\/strong> \u2013 a heartfelt passion project. I am not a trained illustrator, but I love combining words and images to spark imagination.<\/p>\n<\/div>\n

    \n Meet Herbi<\/a>\n<\/p>\n

    \"Unterwegs<\/a><\/p>\n

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    What started as a one-off has taken on a life of its own: my second illustrated book<\/strong> is due to be published in 2026<\/strong>, and yes \u2013 I am a little proud of that.<\/p>\n<\/div>\n

    \n Don’t miss the new book<\/a>\n<\/p>\n

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    And then there are our seasonal team members on two legs<\/strong>: every spring, two Indian runner ducks<\/strong> move into our garden. Their role? Pest control. They eat slugs and other critters, helping us prepare the garden for summer in the most sustainable, ecological \u2013 and charming \u2013 way imaginable.<\/p>\n<\/div>\n

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    No chemicals, no hassle \u2013 just natural support with personality. And yes, they each have their own character.<\/p>\n<\/div>\n

    \"F\u00fcnf
    \n\"Zwei<\/p>\n

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    Curious how visual thinking could transform your business, too?<\/p>\n<\/h2>\n

    \"Roter<\/p>\n

    \n Let’s talk<\/a>\n<\/p>\n

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    This book shaped my path<\/p>\n<\/h2>\n

    \"Mike<\/a><\/p>\n

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    That’s how it all started for me. It’s not for nothing that Mike Rohde is described as one of the \u2018forefathers of sketchnotes\u2019.<\/a><\/p>\n<\/div>\n

    \n Check out on Amazon (affiliate)<\/a>\n<\/p>\n

    #morevisuals Newsletter<\/h3>\n
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    Visuals are useful<\/strong>. Visuals are helpful<\/strong>. Visuals are fun<\/strong>. We need more visuals in the world! Join the #morevisuals movement<\/strong> and get tips, ideas and inspiration for more visualisation in business. Register now!<\/p>\n<\/div>\n

    \"\"<\/p>\n

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